good for the soul

The Women Behind I+I Botanicals: Meet Our Founders

It's time to put some faces (some especially well-hydrated and glowing ones) to the I+I name!

I+I Botanicals was founded by two women seeking to change the way women view beauty and self-care routines. Working moms Jennifer Culpepper and Selam Kelati teamed up with a vision of effortless, trustworthy products that fit within their hectic lifestyles.

Jennifer Culpepper is the Founder & Creative Director of Brand Joint, an award-winning branding studio designing exclusively for the cannabis and hemp industries. She has over 20 years of experience designing successful consumer brands through innovative brand strategy and creative design solutions. Her extensive design and packaging expertise played an important role in developing and prototyping our beautiful eco-friendly packaging.

Raised in East Africa, Selam Kelati draws inspiration from effective natural remedies that her family weaved into their daily life including food, medicine, and cosmetics. Selam infuses her wealth of knowledge about natural ingredients like moringa oil and prickly pear seed oil into all of our product formulations.

Together, they researched various clean, lab-made and natural ingredients to design products that are not only dedicated to self-love and self-care, but are also suitable for all different skin and hair types. The result? Our first three products — CBD-infused Face Serum, Dry Oil Body Mist, and Bath Teas.

Finding the time to research the latest beauty products or follow YouTube tutorials of multi-step skincare routines seems nearly impossible with hectic schedules and competing priorities. However, Jennifer and Selam realized that by taking the time to care for ourselves both mentally and physically, we are able to be the best version of ourselves - radiating joy and positivity to the world.

We are proud to be led by such incredibly talented, passionate women. Be sure to follow us on Facebook and Instagram to keep up with our pop-up locations — it's a great way to meet our Founders, Jennifer and Selam!

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