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I+I joins BeautyCounter's Counteract Coalition!

I+I has been committed to giving you simple and natural ingredients so we are thrilled to announce we are now part of a movement building towards a future where all beauty is clean beauty.

In 2017, BeautyCounter founded the Counteract Coalition, a collective of like-minded businesses in the personal-care and beauty industries that are eager to see more health-protective laws passed in Washington, DC. We are excited to change beauty forever.

To read more about it, see the BeautyCounter Blog.

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