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Beauty Independent: What Cannabis Beauty and Wellness Entrepreneurs Think About Sephora’s New CBD Standard

Selam Kelati, Co-Founder of I+I Botanicals, gives her thoughts on Sephora's new CBD Standards in an interview with Beauty Independent.

"In any industry, it is always a good idea to have regulations. I + I Botanicals' products were made based on the Clean at Sephora standard, and the Sephora CBD Standard is a good addition. I believe it will keep brands accountable and make sure consumers are getting what the product labels are claiming. It is not clear to us why Sephora CBD standard only allows full- or broad-spectrum CBD. Some products will need isolate CBD in order to achieve desired results."

To read more of Selam's interview, as well as several other CBD beauty leaders, see the full article on Beauty Independent.

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